Friday, May 29, 2009

Beating the Recession With Affiliate Marketing


A recession is now inevitable. The Organization for Economic Cooperation and Development recently predicted that the current recession in the United States will last for at least the whole of 2009. It is of global proportions and it will not discriminate and thus will affect each and every single market. Moody's stated that China is in for its most serious economic downturn in two decades and trade figures have been described as just awfully dreadful. All is far from well in the Euro region, already said to be plunging headlong into recession, with the UK economy being the fastest to contract. Developing countries will also feel the crunch with growth predicted to slow to an abysmal 4.5% for the pre-developed. Shades of the Great Depression seem to be colouring the present global economic crisis so the big question of how to safeguard our financial well-being is springing into everyone's mind.

For this I offer a simple straight-forward answer. Start one or many low investment, high return businesses! Cynical readers will be tossing around expletives at this statement as it is common knowledge to everybody that doing this will ensure profitability, even in the worst of downturns. It is the method of what businesses we should be starting that is this article's concern. My advice is, start an affiliate business! It possesses low initial investment and at the same time maintains high yield characteristics that I believe we should all take note of.

The cost inherent in setting up an affiliate program is fairly paltry. Simple things like hosting, domain name registration, and pay-per-click advertising, are all fairly inexpensive. Compared to traditional physical commerce, affiliate marketing offers a host of benefits with the most useful characteristic being never having to ever stock up on the wares that you are marketing! It also does not require having any physical office, storage or operations space. This translates into never having to pay rent or a mortgage installment! Estimates put US spending on affiliate marketing channels at $2.1 billion dollars for 2008. In terms of your audience however, you are not just marketing to the US. You are marketing to the entire world!

If you have diligently marketed your affiliate products, you stand to make ludicrous sums of money. Since low operating costs are coupled with opportunities to generate extremely high returns, affiliate marketing is the ideal way to generate more income during economic slumps!

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